One of the great debates that many companies have when implementing digital marketing is whether they should keep the activities in house or outsource them. Both methods have some value in the right situation, but most companies would benefit by outsourcing it to a qualified party. Why is outsourcing generally the best path to go down?
Employees Are Expensive
If you're only looking at the wages of the employee, then you're not getting the whole picture. There are payroll taxes, unemployment taxes, health insurance, retirement benefits, lost time in productivity, and a host of other factors. All of these things add up quickly.
Digital media has become so complex and so specialized that it's difficult to keep up with all of the trends and changes. If you rely on one in house person to learn all of that, it can be challenging. Many digital media firms have teams of people that are dedicated to keeping up with the trends and the changes. It makes it much more feasible to stay on top of things in the digital world compared to just having one person handle it.
This basic concept is one of the major things that digital media companies have going for them compared to in house talent. For example, let's say that you have an in house person who is going to handle all of your digital media. In a typical day they will have to go through a myriad of tasks that are essentially unrelated. They might go from graphic design to analytics to writing content to making posts on social media all in a short period of time. When you look at each one of those tasks individually, they're not that much alike and require very different skill sets. By comparison, when you utilize outsourcing, all of those tasks could be allocated to an individual who is working on nothing but similar tasks all day. For example, all of the graphic design can be directed to a graphic designer within the outsourcing company. By doing this, the work is done much more efficiently.
Overall, you have a lot to gain by outsourcing your digital media work. You can save time, get better results and save money.